Campaign’s PR Faces to Watch 2024 – Sunna Guloyeva, Account Executive, APCO
Campaign’s PR Faces to Watch 2024 – Sunna Guloyeva, Account Executive, APCO
Age: 25
Nominated by Mohamed Bahaa, CEO, NGC International Advisory, an APCO Company, and Managing Director of Public Policy and Government Affairs, MENA:
In 2 years at APCO, Sunna has evolved into a key team member, overseeing accounts and campaigns for major multinational corporations across diverse sectors such as technology, education, and food & beverage.
Her strategic approach, supported by a diverse skill set encompassing a deep grasp of global dynamics, research, and public policy, allows her to craft tailored communication strategies that effectively guide clients through the ever-evolving global business environment.
She approaches each project with a blend of analytical rigor and creative thinking. It’s this combination of professional acumen and the ability to forge meaningful connections that truly sets Sunna apart.
Career highlights
Sunna Guloyeva joined the company as an intern and quickly transitioned to Account Executive within months – demonstrating her expertise in PR, PA, media relations, and research. This year, Sunna worked on the largest client projects during COP 28, World Government Summit, and LEAP 2024 all while pursuing her Master’s in International Relations at Queen Mary University of London and writing a dissertation on Environmental Policy in UAE.
By showcasing her commitment to her clients and offering strategic consultative advice, from being an executive on certain accounts to leading them, her efforts have contributed to project expansion and retainer work.
Guiding principles
Sunna’s guiding principles are centered on lifelong learning, creativity, self-expression, and the pursuit of excellence, always acting with integrity and respect. She believes in the power of positive influence and strives to inspire those around her through her actions and decisions.
Side hustle
In her free time, Sunna channels her creativity into poetry and is an Instagram poet with over 1.2K followers. Her poems have been featured by The Poetryhood and in the “Still I Rise” Poetry Anthology by Wingless Dreamer Publisher in 2022. Her debut poetry collection is expected to be released this year. Sunna also enjoys writing articles exploring the latest technology and geopolitics trends.
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