Campaign’s PR Faces to Watch 2024 – Sara Farrah, PR Senior Associate, Weber Shandwick MENAT

Campaign’s PR Faces to Watch 2024 – Sara Farrah, PR Senior Associate, Weber Shandwick MENAT

Age: 30

Nominated by Mariaan Valero, Head of Marketing & English Content Team • Public Relations:
Sara’s exceptional contributions are pivotal to our team’s success! Her creativity, dedication and can-do-will-do attitude are what make her stand out in a competitive industry such as Communications and Marketing. Her proactive approach, professionalism and disciplined work ethics enabled her to establish a trusted relationship with team members and clients as well as effectively engage with media across different sectors. As her manager, I have full confidence in her capabilities and potential and believe that her name will echo loud across the PR industry as a leader figure in the future.

Career highlights

At 27, I made a bold step, shifting from being Education Coordinator at an NGO in Jordan to a Senior Associate in PR at Weber Shandwick in Abu Dhabi, leading diverse PR campaigns and align strategies with client objectives for measurable outcomes. In 3 years, I secured over 100 media opportunities in UAE’s top-tier outlets, supported in content development and communication plans. I contributed to eight successful new business presentations and integrated industry research in proposals. Collaborating with cross-functional teams and I ensured flawless event execution.

Guiding principles

I believe that honesty is an important principle in a workplace because I see it as the cornerstone of success. Additionally, I place great emphasis on building mutual respect in the workplace creating an environment where every individual feels valued and heard is essential.

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