Campaign’s PR Faces to Watch 2024 – Sai Kemkar, Junior Account Executive, Shamal Communications

Campaign’s PR Faces to Watch 2024 – Sai Kemkar, Junior Account Executive, Shamal Communications

Age: 24

Nominated by James Lakie, General Manager:
Since joining Shamal Communications in the summer of 2023, Sai has become an integral part of the team.

Sai has shown a real thirst for learning. She is eager to understand the processes of managing accounts and the value the agency adds to their success.  She endears herself to the clients while also being a reliable resource for the agency’s senior management team.

She works across a range of accounts covering a variety of sectors and delivers excellent work.

Career highlights

– Won MEPRA Awards – Outstanding Student Campaign, 2021

– Won PRCA Awards – Best Student Campaign, 2021

– Completed a Bachelor’s Degree in Strategic Communication from Murdoch University Dubai

– Successfully managed media offices for trade shows like Arab Health 2024, Medlab Middle East 2024, Intersec Middle East 2024, and Automechanika Dubai 2023; compiled media briefs, issued media invites, and supported the editorial teams for these shows.

– Worked on Bentley, Lamborghini, Audi, Dubai Fitness Challenge, and Dubai Shopping Festival accounts for extensive coverage reporting.

Guiding principles

I strive to be an excellent communicator, and to be in a position to empower people and organisations to tell their stories authentically.  I take pride in excelling at my job. All aspects of crafting a communication strategy fascinate me, and I am always looking for opportunities to learn more.

Side hustle

– Film editing, screenwriting, and directorial assistance
– Five years of film industry experience in India

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