Campaign’s PR Faces to Watch 2024 – Rawan Mahmoud, Senior Account Manager, PR, Memac Ogilvy

Campaign’s PR Faces to Watch 2024 – Rawan Mahmoud, Senior Account Manager, PR, Memac Ogilvy

Age: 30

Nominated by Saad Abu Touq, Managing Director, PR, UAE:
Rawan is an exceptional candidate who embodies loyalty, dedication, and relentlessness. Her patience and willingness to invest in her team set her apart. She consistently gives her all, reflecting her outstanding character.

Career highlights

Following a rewarding career in journalism, I joined Ogilvy Egypt in 2019, developing content for Johnson & Johnson, IKEA, Carrefour, and Philips. My role then evolved, going on to lead on strategy development and crisis management for AstraZeneca NEMAG, Expo 2020 Dubai, Grohe, Johnson Controls Arabia, and Majid Al Futtaim. Proudly, I led the team that won the Egypt office’s first MEPRA award for AstraZeneca’s internal communications campaign and drove us to become a top-performing market for Expo 2020 Dubai. Now at Memac Ogilvy’s Dubai office, I oversee Majid Al Futtaim Retail’s Corporate and Hub accounts.

Guiding principles

My guiding principle in life is to be kind. I truly believe in karma, and that when you treat people with patience and kindness, and genuinely support their growth, it will come back to you, in even better ways.

Side hustle

Back in Egypt, my side hustle was anything that fueled my passion for writing – I used to freelance content development for websites and edited articles for publications. Now, I’m dedicated to completing my meditation course, to eventually open up my own studio by the sea in El Gouna.

Go back to main article: Campaign’s PR Faces to Watch 2024