Campaign’s PR Faces to Watch 2024 – Maliha Shaikh, Corporate Communications Consultant, Instinctif Partners MENA

Campaign’s PR Faces to Watch 2024 – Maliha Shaikh, Corporate Communications Consultant, Instinctif Partners MENA

Age: 24

Nominated by Amel Osman, Head of Corporate Communications:
Maliha, a tenacious thinker, adeptly articulates her viewpoints, fostering conviction amidst resistance. She seamlessly integrates emotion with evidence, fearlessly embracing calculated risks to foster client support and team morale. Effective public relations demand methodical consistency intertwined with regularly kindled creativity. Maliha embodies this ethos genuinely, complemented by her acute business acumen and growth-oriented mindset.

Career highlights

Maliha is a corporate communications consultant with robust expertise in media relations and content development. Her career is distinguished by her strategic advisory roles and exceptional client servicing, contributing to high-profile and award-winning projects in technology, automotive, F&B, hospitality, travel, and education sectors. Maliha excels in leadership profiling, orchestrating events, and managing influencer partnerships, consistently delivering innovative communication solutions that enhance brand narratives and drive client success.

Guiding principles

Creativity in communication is about simplicity and honesty. I believe in crafting messages that resonate deeply and nurture genuine connections, always striving to transform complexity into clarity.

Side hustle

I am passionate about facilitating serene work environments that enhance productivity and well-being. This commitment extends to developing spaces where creativity and community thrive, paving the way for my envisioned bookshop cafe that will blend relaxation with intellectual engagement.

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