Campaign’s PR Faces to Watch 2024 – Karishma Hingorani, Account Manager, Weber Shandwick MENAT
Campaign’s PR Faces to Watch 2024 – Karishma Hingorani, Account Manager, Weber Shandwick MENAT
Age: 29
Nominated by Katie Plant, Director, Weber Shandwick MENAT:
A master storyteller, Karishma perfectly blends her experience as a journalist, content creator and PR professional to ensure that the story remains at the heart of her practice. This is backed up by her well-developed strategy skillsets. She understands the nuances of angles and is able to revert back to the bigger picture to ensure that every narrative we disseminate is rich, relevant and impactful. She has been able to build outstanding media relationships and place compelling coverage across multiple channels. In this era of the paid vs earned battle, this skill is invaluable and powerful.
Career highlights
Karishma exudes confidence, self-motivation and focus, boasting a prowess for innovative storytelling, integrated communications and effective collaboration. Since 2021 at Weber Shandwick, she’s contributed to bringing 10+ multi-dollar businesses to success, retaining and expanding scopes annually. Her strategic storytelling propelled Citizens School to prominence, earning a MEPRA Bronze award for Best Use of Data & Insights. She is also a Marketing Society 2024 UAE Scholar, MEPRA Young Communicator & PRCA MENA Rising Star finalist, her team won the MENA Qualifier of the ICCO World Cup.
Guiding principles
My motto from the beginning has been to garner expertise in everything that helps communicate a story better, through relationships and insights. In a nutshell, that means being Instinctive, Intuitive, Integrated, Insightful and Inventive across everything I do and every team I work with.
Side hustle
Curated to uncover unique stories from around the world, Karishma Konnect is a podcast/vodcast streaming across YouTube, Spotify, Google Podcasts, Apple Podcasts, Anghami, Amazon Music and Audible. 4+ years, 100+ episodes, the show continues to cover entrepreneurs, artists, emerging talents, etc.
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