Campaign’s PR Faces to Watch 2024 – Fairoos Peedikakandy, Multimedia Designer, Hill & Knowlton
Campaign’s PR Faces to Watch 2024 – Fairoos Peedikakandy, Multimedia Designer, Hill & Knowlton
Age: 27
Nominated by Youssef Yammine, Associate Creative Director at Hill & Knowlton:
Upon joining Hill and Knowlton, Fairoos showcased abilities that exceeded conventional design and animation. He consistently delivered exceptional value, offering bold ideas that resonated with clients and solving complex briefs under tight deadlines. His presence in the studio elevated the standard of craft, inspiring collaboration from everyone. His strategic thinking and deep understanding of social media helped him effectively bring concepts to life. Fairoos’s ability to translate insights into action, coupled with his confidence, enabled him to win the Young Lynx competition this year and represent the agency in the best possible way.
Career highlights
I’m passionate about visual storytelling, excelling in creating content that deeply resonates and inspires. Specialising in animation, graphic design, and editing across diverse industries, from e-commerce to PR, I bring a multifaceted skill set to the table. My journey from DP World to hill & Knowlton has enriched my expertise. Recently, I led my team to victory at Dubai Young Lynx Academy’s Hackathon, where our innovative campaign idea and strategy earned us an award. Our initiative challenged stereotypes faced by working mothers, showcasing my ability to innovate and create a meaningful impact through storytelling.
Guiding principles
At the core of my work lies a commitment to authentic storytelling, creativity, and inclusivity. I believe in pushing boundaries, empowering diverse perspectives, and driving positive change through innovative campaigns. Collaboration and integrity are fundamental as we navigate the ever-evolving landscape of communication and media.
Side hustle
My side hustle is all about bringing my passions together. I love making videos, exploring new tech, and experimenting with storytelling. From directing to editing, and even writing scripts, I create engaging content. Plus, I inject my love for skateboarding, football, and basketball, blending them seamlessly with my video experiments.
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