Campaign’s PR Faces to Watch 2024 – Disha Dadlani, Account Manager, APCO

Campaign’s PR Faces to Watch 2024 – Disha Dadlani, Account Manager, APCO

Age: 29

Nominated by Mathilda Saad, Director:
I wholeheartedly recommend Disha Dadlani for this award. She has had a remarkable journey from journalism to communications and public affairs. Her unique ability to identify and explore the synergies between these fields showcases her deep understanding and innovative approach. She has adeptly integrated digital tools to enhance storytelling and engage audiences. Her transition has enriched her capability to build strong client relationships, making her the preferred point of contact. Her esteem and ability to deliver high-quality work further attest to her exceptional qualifications.

Career highlights

Disha Dadlani is an Account Manager at APCO and is based in Dubai. She brings to her role six years of varied experience across disciplines including journalism, editorial, content writing and creation, public relations, radio production, audio and video editing and production in the UAE and India.

Prior to joining APCO, Dadlani worked as a copy editor at national daily Khaleej Times and was a multimedia reporter at ITP Media Group.

Over the past two years, she expanded her skills in PR and public affairs, working with corporate, sustainability, academic, and industrial clients.

Guiding principles

1) Be bold enough to challenge the client

2) Think like your end user or audience would

3) More is less

Side hustle

Nothing beings me indescribable joy as dancing and consuming some good cinema! I haven’t gone too far from writing despite leaving my journalism stint behind me and often scribble musings on my blog.

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