Campaign’s PR Faces to Watch 2024 – Devi Prakash, PR Account Executive, Brazen MENA

Campaign’s PR Faces to Watch 2024 – Devi Prakash, PR Account Executive, Brazen MENA

Age: 27

Nominated by Louise Jacobson, Managing Partner:
Devi’s diligence has seen her garner outstanding results for clients no matter the challenge, she has stellar feedback across the board from clients and peers and is incredibly competent. A steadfast and trusted member of each team she is part of and absolutely integral to the deliverables to clients over and over again. Devi is one to watch in the PR space as she grows in the industry, I have no doubt that her reputation will precede her.

Career highlights

Since joining Brazen MENA, I’ve continuously exceeded expectations, surpassing my KPIs continously. I’ve honed my brand-building skills, fostered media and influencer connections and showcased expertise across luxury and mass segments through diverse campaigns, thereby contributing significantly to the company’s growth. I led across campaigns such as Jack Daniel’s X McLaren at F1 during the Abu Dhabi Grand Prix and collaborated with luxury brands like Fortnum & Mason and LegoGroup to drive footfall and luxury gifting. I’ve worked to showcase expertise across luxury and mass sectors.

Guiding principles

I once believed perfection was the sole path to success, then I came across this quote, “If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes”.  That made me realise that mistakes are key to learning and improving in life.

Side hustle

I express myself through dance and is a huge stress buster for me. I love attending workshops and sharing them on my social media, which keeps me connected to others in the community which also helps in learning the latest trends.

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