Campaign’s PR Faces to Watch 2024 – Basma Khalifa, Senior Communications Executive, DUNE | 23

Campaign’s PR Faces to Watch 2024 – Basma Khalifa, Senior Communications Executive, DUNE | 23

Age: 29

Nominated by Mark Conlon, Communications Director:
Basma is a committed and driven professional who boasts a passion for the role which ensures she is always willing to go the extra mile, both internally and when servicing clients.

Having led high-profile accounts such as Ed Sheeran’s Dubai concerts and multiple Tough Mudder events across the region, Basma has already showcased her ability to deliver first-class results in pressurised environments.

This nomination is well deserved and an indication of how highly regarded Basma is at Dune 23, where we look forward to watching her go from strength to strength throughout the remainder of 2024.

Career highlights

Having 4+ years of experience in PR, I’ve gotten to work on many interesting projects with industry greats such as Talabat, Johnson & Johnson, Dubai Healthcare City, Etihad Cargo and currently DP World Tour Championship, and Mubadala Abu Dhabi Open. I’ve worked across multiple PR sectors including corporate, consumer, F&B, sports, and entertainment. My career path has led me to work across multiple sectors which has helped me gain a deeper knowledge of the industry.

Guiding principles

I believe in constantly trying to learn something new especially from the people around me. Always approach everything with an open mindset and think about how to improve things or build upon existing ideas. It is also important to be accountable, responsible, and solution oriented.

Side hustle

During my free time I like to watch crime documentaries or spend time with friends and family. I also enjoy quiet nights in with my pets that I find are an excellent stress-reliever. Spending time with the people/things I love always helps recharge and motivate me.

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