Campaign’s PR Faces to Watch 2024 – Anugraha Emy, Account Executive, POP Communications
Campaign’s PR Faces to Watch 2024 – Anugraha Emy, Account Executive, POP Communications
Age: 25
Nominated by Zainab Imichi Alhassan Alli, Co-Founder / Managing Director:
It is a pleasure to recommend Anugraha, who in just over one year with the firm has demonstrated her ability to deliver on client work, grasp the intricacies of agency-side operations, and is also a natural with clients.
Having been awarded team member of the quarter twice in the past year alone, by her colleagues Anugraha’s professional dedication is exceptional. Adding to this, her ability to lead other team members demonstrates the markings of a great manager, and her authentic approach supports client relations alongside media and influencer connections.
Career highlights
My agency experience equipped me with a wealth of industry knowledge and a skill set spanning strategic positioning, targeted media relations, and partnerships for sustained brand awareness. I’ve had the opportunity to work with a diverse client portfolio across lifestyle, hospitality, F&B, entertainment, fashion, tech, and construction.
After graduating from Amity University, Dubai with a BA in Journalism and Mass Communications, I explored the editorial side with a Web Content Writer internship at ITP, one of the UAE’s publishing/media houses. This shaped my perspective of what stands out to
Guiding principles
There is always room for growth and opportunities to learn – seek feedback, refine skills, and embrace growth confidently.
The willingness to tackle new opportunities and navigate through diverse situations is what will help foster professional development.
Cultivate strong industry relationships a
Side hustle
I play “Chenda” (a musical instrument typically used in Kerala, India) with a team from a Dubai-based association that I am part of, and we play at various programs and events in Dubai. I also love content creation and aspire to turn this into a side hustle.
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