Campaign’s PR Faces to Watch 2024 – Aaya Adela Yordi, Account Executive, Hill & Knowlton
Campaign’s PR Faces to Watch 2024 – Aaya Adela Yordi, Account Executive, Hill & Knowlton
Age: 26
Nominated by Vinita Bharadwaj, Regional Director – Energy & Industrials:
Aaya’s integration into our PR team brought a wealth of digital expertise, allowing her to construct and execute growth strategies with precision. Her skill in understanding various digital platforms enhances her ability to evaluate brand growth on different channels, adding value to our accounts. Aaya’s innovative approach has elevated reporting and analysis through data-driven methods, particularly in optimising our owned, earned, and paid campaigns.
Her cross-functional background has not only enhanced client servicing but also bridged the gap between digital and PR.
Career highlights
Aaya’s career started as a media planner in Omnicom Media Group, where she sharpened her digital skills, launching campaigns across the region for FBS brands.
Aaya later joined Hill & Knowlton, focusing on performance, optimising campaigns through A/B testing recommending data-backed solutions to clients. However, it was during her time at H&K that Aaya truly discovered her passion for the power of strong messaging and communication when driving successful campaigns leveraging her cross-functional background. This passion led her to her current role as a PR Account Executive in the Energy & Industrials Practice. Merging her cross-functional background, Aaya has become an analytical communicator for sustainable energy companies using data insights to the reach the right audiences.
Guiding principles
Cross-functionality in the modern day is crucial to becoming a well-rounded individual in the face of complex scenarios. Adaptability and agility in the workplace are our armor.
Side hustle
I enjoy organising community outings for beach cleanups, charity work, and tree-planting activities in Dubai for friends, family and colleagues through H&K’s Volunteering Vibe we just launched! During the summer, I enjoy managing my online accessories shop, offering affordable and sustainable fashion.
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