Campaign’s PR Faces to Watch 2024 – Aastha Chaurasia, Junior Associate, Current Global

Campaign’s PR Faces to Watch 2024 – Aastha Chaurasia, Junior Associate, Current Global

Age: 21

Nominated by Peter Jacob, Managing Director:
Aastha represents the best of the future of our industry. Her dedication, passion, and commitment to always delivering and going beyond for clients and her team is exceptional. She is hard working and tenacious in securing the right result and always willing to grab every earning opportunity with gusto making her an invaluable asset and most of all a warm and engaging person to be around.

Career highlights

Having only lived for 20 years on this Earth has not stopped me from redefining what it means to be young in the world of Public Relations. Securing a full-time position at Current Global, MEPRA Small Agency of the Year, at 19 before graduation, marked me as one of the youngest professionals in Dubai’s PR industry. From participating in Young Lions to winning at the PRCA MENA Awards at 19 and now being nominated for two more categories, showcases my passion for crafting strategic communications, navigating crises, and fostering influential connections while bringing in a fresh perspective.

Guiding principles

“Create your own reality,” is the principle that shapes my life’s journey. I embrace obstacles, understanding that not trying guarantees stagnation. Every decision, even indecision, guides the narrative of my personal and professional growth and that is why I believe in building the paths I walk on.

Side hustle

My side hustle revolves around cherishing life’s simple pleasures. Inspired by painting I transitioned into monetising digital illustrations. As life evolved, so did my creativity. Now, I create content on TikTok, spotlighting the beauty in mundane moments, inspiring others to enjoy the overlooked.

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