Campaign’s PR Faces to Watch 2022 – Lyan Al Baterni, Account Executive, Golin MENA

Campaign’s PR Faces to Watch 2022 – Lyan Al Baterni, Account Executive, Golin MENA

Age: 25

Joshua Mathias, Director, Golin MENA: Lyan is an exceptional talent with a positive attitude and an impeccable work ethic. She has demonstrated maturity and independence in handling numerous projects from small activations to large scale events with multiple stakeholders. Her enthusiasm to learn and go above-and-beyond for her clients and team is always valued and appreciated. Lyan is one of the most talented PR professionals I’ve worked with and I’m very proud of what she’s achieved in such a short period.

Career highlights

Throughout my two-year journey in PR, I have witnessed the industry continue to evolve. As I’ve grown into my role as an Account Executive, I’ve learned that PR is an industry that touches almost every aspect of business, allowing PR professionals to be adaptable and think on their feet.

At Golin MENA I have worked with incredible clients and teams within the Consumer and Technology practice. Through all the time I’ve spent with them, I’ve leart that the core of PR is to identify the underlying stories brands have to tell and communicate them with the right tone and voice.

Guiding principles

“People will try to convince you that you should keep your empathy out of your career. Don’t accept this false premise.”  This is a quote from Tim Cook, CEO of Apple, and it really resonates with me both in my personal and professional life.

Side hustle

Whether it’s sketching clothes or practising singing, I like to spend time doing things that allow my creative juices to flow.

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