Campaign’s PR Faces to Watch 2022 – Joann Joseph, Consultant, Instinctif Partners

Campaign’s PR Faces to Watch 2022 – Joann Joseph, Consultant, Instinctif Partners

Age: 24

Amel Osman, Associate Partner, Instinctif Partners: Joann is autonomous and employs a proactive approach to her work. She understands that her performance is representative not only of her but her team and the organization and always works to put the best foot forward. She is trustworthy, dependable and if Joann is on an account, you can trust her to drive things forward, mitigating any issues and driving results. She is a breath of fresh air, making her a valuable addition to any team with her positive outlook despite the most challenging times.

Career highlights

Joann’s role is tied to providing strategic counsel to clients to aid their PR and wider communication objectives, devising strategic communications plans, executive and corporate profiling, content development, media relations and operating as the lead point of contact for clients.  Joann specializes in finance and healthcare communications with experience spanning education, hospitality, government, luxury retail, technology, and automotive.  Joann has built a strong and trusted network of media contacts across the Middle East and North Africa region and with key international media.

Guiding principles

Never stop learning, there is always something new to learn when working with clients from different industries and that’s what makes work exciting.

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