Campaign’s PR Faces to Watch 2021 — Riya Vatnani, Senior Account Manager, Cicero & Bernay

Campaign’s PR Faces to Watch 2021 — Riya Vatnani, Senior Account Manager, Cicero & Bernay

Age: 29

Nominated by Tariq Al Sharabi, Managing Director, Cicero & Bernay

Having obtained her Master’s degree in Marketing and Communication at the age of 22, Riya’s ambition is very clear in her day-to-day. She went from Account Executive to Senior Account Manager in a span of three & a half years, while executing award-winning campaigns for her clients. She’s an all-rounded communication professional with exceptional content creation skills who thrives on challenges and always ensures that she is in the know with the latest trends in the industry. A former finalist for Young Communicator of the Year at MEPRA, I’m truly proud to have Riya on the C&B team!

Bio

A no-holds-barred individual with performance as her mantra, Riya is in charge of some of the agency’s diverse and high-profile clients. She anticipates and surpasses client needs and as the pandemic required us to wear a multitude of hats, in Riya’s case, she took on the digital and creative requirements of her clients while also taking on the agency’s social media presence and becoming a project manager for the launch of the first-ever CSR report in MENA.

Guiding principles

“If you’re the smartest person in the room, you’re in the wrong room”. Skimming through blogs, newsletters and fiction, there’s a wealth of information between our online and offline worlds and the power of the written word is enabling our growth, so be open to learning, open to sharing.

How has Covid changed your job?

Covid upended everything I knew! The hybrid has oddly increased productivity but created a vacuum of socializing. The rush of being at an agency is no longer what it used to; it’s virtual chaos. But the one thing Covid didn’t impact was the hustle – I’m thriving

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