Campaign’s PR Faces to Watch 2021 —Bianca Riley, Account Director, Atteline

Age: 29

Nominated by Sophie Simpson, Founder, Atteline

Entrepreneurship is about striving for things that are much bigger than what you could achieve alone. I knew that if I really wanted to reach the goals set for Atteline, I would need to bring on the very best to help. Cue Bianca. Bianca’s support is invaluable; she helps oversee the company’s business operations, liaises with stakeholders, drives strategic company growth, and is accountable for the overall performance of the clients and teams. Bianca is, however, much more than the above, she is a leader. Her self awareness, generosity, ability to communicate (and be approached), humility, passion and authenticity are emotional qualities that cannot be taught and speak a universal language – one that leads herself, the team and the company to continued success.

Bio

My relentless determination has propelled me from intern to director in seven short years. This past year, my focus has been on agency recovery through the pandemic, positioning Atteline as a leading boutique PR agency for clients seeking out our expert sectors. This past year, I won the PRCA’s rising star award, and was appointed as Chair of the NextGen Arabia committee, a volunteer organization which is focused on propelling the region’s young PR talent. I’ve also had the chance to speak on panels, publish articles, and mentor youth in my sector to craft my expertise and share my knowledge with my peers.

Guiding principles

To always be kind, to be gentle, to be patient and to be caring. I also take great pride in my organization and routine-based lifestyle which has changed me (and my stress levels) for the better.

How has Covid changed your job?

Covid-19 challenged me to persevere more than almost anything else in my career, but the biggest change by far was in how I managed my stress. I learned how to bring routine to my life to make everything more productive and reliable and that has changed my workday and personal life for the better.

Side hustle

I sing, play instruments and lend my voice for voice-over work. This not only helps bring in additional income, but it keeps me engaged in my hobbies and bring calm into my life.

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