Campaign’s PR Faces to Watch 2021 — Ahmed Salah, Senior Account Executive, Golin MENA

Campaign’s PR Faces to Watch 2021 — Ahmed Salah, Senior Account Executive, Golin MENA

Age: 28

Nominated by Suzanne Kanianthra, Associate Director, Golin MENA

Ahmed is a great communication professional who has helped forge effective media relations strategies for the GCC market for all clients in the corporate vertical. Further, he is instrumental in guiding regional teams to ensure all programs delivered on the client’s overarching strategic goals. Always willing to go the extra mile, Ahmed’s strong work ethic has contributed significantly to the retaining and growth of several key accounts. He is extremely approachable and is an invaluable member of the team.

Bio

Ahmed is a communication professional with four years of experience in the corporate, financial, and consumer sectors.

Ahmed supports Golin clients in the areas of media relations and Arabic content development. With strengths in media engagement and measurement, Ahmed also contributes to the strategy and implementation of campaigns for clients in diverse industries including fintech, FMCG, banking and finance, and automotive.

Born in Sohag in Egypt, Ahmed holds a degree in Public Relations from Sohag University.

Guiding principles

Learning is ongoing

It’s never too late

Love it or leave it

How has Covid changed your job?

Apart from work from home, Covid has drastically changed the way we think and do our tasks. It has helped us to strengthen our teamwork efforts. Also, overcoming tech challenges and the biggest takeaway from Covid is that it’s never too late.

Side hustle

Outside public relations, Ahmed is a big football fan who supports Real Madrid and Liverpool. Apart from that, he is passionate about car mechanics, fixing, and modifying. He also likes watching Japanese anime.

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