Campaign’s Media to Watch 2023 – Nay Riachy, Media Manager, Mindshare
Age: 29
Nominated by Hana Kaddaha Khatib, Regional Managing Director/ Mindshare Levant. Managing Director GroupM Lebanon:
Nay is a well rounded talent with her technical and soft skills capabilities. Her engagement with her clients leading on their top business priorities, along with her creative approach earned her not only her clients’ respect but also their trust in her as their media business consultant.
Nay’s focus, commitment and quest to achieve excellence is an inspiration to her colleagues. On the media planning front she combined knowledge and practice across both sides: content and connect and with that she earned her well rounded career profile.
Career highlights
Media Planner with over 7 years of experience in both global agencies and client-side environments, with a proven track record of delivering results-driven media and marketing strategies for multinational brands and start-ups in various industries, including banking, automotive, FMCG, and destinations.
With a passion for technology and a deep understanding of marketing, She remains committed to staying ahead of the curve and delivering innovative, impactful solutions that drive results.
Guiding principles
I prioritize trust, transparency, and creativity in my work. I value strong relationships built on reliability and honesty, clear communication, and open-minded problem-solving. These guiding principles have allowed me to create a positive and productive work environment.
Side hustle
I also provide consultancy to start-up owners, MBA students, and other individuals, leveraging my expertise to help them achieve their marketing goals.
Go back to main article: Campaign’s Media Faces to Watch 2023