Campaign’s Media to Watch 2023 – Mia Diab, Senior Media Executive, Havas Media Middle East

Campaign’s Media to Watch 2023 – Mia Diab, Senior Media Executive, Havas Media Middle East

Age: 26

Nominated by Jade Pow, Associate Media Director:
Having been with Havas Media for just over a year, it is truly admirable how much Mia has grown and established herself as a pivotal team member and organization member. She’s passionate, dedicated and always strives to enhance her knowledge and expertise. She also takes on responsibilities to train junior team members and enhance processes. Always willing to go the extra mile, Mia has an extremely positive and enthusiastic attitude, which is well appreciated by her team members and clients. It is a pleasure to work with her, and I have no doubt she will continue to excel in her career journey.

Career highlights

Right after graduating with a Master’s degree in Paris, I landed an opportunity in Dubai as a Media Executive, where I embarked on my journey within the media world. I started my career in 2021 by managing prominent luxury and beauty brands – fast forward to a year later, I moved to Havas Media Middle East. Today, I am a Senior Media Planner handling all planning for Hermès Fashion, Fragrance & Beauty. Having studied Luxury Brand Management, I found that luxury and media create a perfect combination in the professional world, which is what I have been looking for in my career. My academic background and current role at Havas allow me to expand my knowledge every day and achieve what I aspire in any work field, with a lot of room to keep learning, experimenting and growing.

Guiding principles

My ambition has always been my main guiding principle. It pushes me to seek out creativity and innovation, always looking for efficient ways to relate with the audience and convey fascinating stories. That’s why I aspire to stay ahead of new trends and technologies, while being open to experimenting.

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