Campaign’s Media to Watch 2023 – Farah Abushady, Senior Planner, Hearts & Science
Age: 26
Nominated by Aisha Ali, Business Unit Director:
I nominate Farah for recognition of her outstanding contribution, dedication and tremendous personal growth which have had a profound impact on our team’s success.
Career highlights
Farah Abushady is a passionate advertising professional who has always been fascinated by the influence of the industry, leading to her career in advertising. Over the years, she has built a deep understanding of consumer behavior and brand communications. Working on international brands has allowed her to be a strategic driver in achieving product excellence in various agency functions and driving digital transformations across her client portfolio. Farah looks forward to contributing to the continuous growth of her agency and clients further.
Guiding principles
Farah’s guiding principle is to never give up on your passion as passion is the main driver to growth and success! She strongly believes in integrity, communication, and transparency as fundamental factors to adopt in any business.
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