Campaign’s Media to Watch 2023 – Anthony Berbari, Senior Media Planner, Fusion 5 Advertising
Campaign’s Media to Watch 2023 – Anthony Berbari, Senior Media Planner, Fusion 5 Advertising
Age: 24
Nominated by Avni Ved, Media Director:
An absolute hard worker along with the perfect balance of Soft Skills required to thrive in an ever-changing industry like ours! Anthony is an excellent team player who is always striving to look out for the best interests of the clients and deliver impeccable results meeting deadlines in a timely manner. He is keen on gaining various industry trainings and ensures to apply them towards better client servicing and account management. An ardent learner and with a very positive work attitude, Anthony is truly an asset within Fusion 5 and I highly nominate Anthony Berbari!
Career highlights
As a senior media planner, I have always strived to be competitive and achieve the best possible results for my clients. With my experience in audience research, media buying, and campaign optimization, I have been able to design data-driven media plans that have helped my clients stand out from their competitors. My strategic thinking, analytical skills, and attention to detail have given me an edge in this competitive field, and I have always enjoyed rising to the challenge of delivering outstanding results for my clients. I have also relished managing campaigns, teams, building relationships with stakeholders/suppliers, and keeping myself updated with the latest trends and technologies in the media industry. I believe that my competitive spirit has helped me succeed in this field and I am always looking for ways to push myself and achieve even better results.
Guiding principles
My guiding principles as a senior media planner prioritize delivering the best possible outcomes for clients by remaining competitive and staying current with industry trends. I strive for excellence through the application of my analytical skills, strategic thinking, and attention to detail. Additionally, team management and cultivating robust supplier relationships are of utmost importance to me.
Side hustle
As a part-time DJ and event planner, my side hustle is all about crafting unforgettable experiences through music and outdoor activities. I specialize in organizing music events and parties that get everyone on the dance floor, as well as planning camping trips that combine my love for nature and music. With a keen attention to detail, I put my heart and soul into every project to make it exceptional, from the music selection to the ambiance. My passion for music and the outdoors drives me to create unique and exciting experiences that will leave a lasting impression on everyone involved.
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