Campaign’s Media Faces to Watch 2025 – Sara Hmayed, Ecommerce Executive, GroupM MENA

Campaign’s Media Faces to Watch 2025 – Sara Hmayed, Ecommerce Executive, GroupM MENA

Age: 29

Nominated by Haneen Aburrubb, Ecommerce Director:
A dedicated and results-driven professional, she thrives in the dynamic world of performance media, constantly challenging herself to push boundaries and deliver impactful results for her clients. Passionate about learning, she is always eager to explore new strategies and expand her knowledge. With a bubbly personality and a natural ability to build strong, healthy relationships, she fosters a positive and collaborative work environment. Beyond her role, she takes pride in mentoring and supporting her team, guiding them toward success. Her cultural adaptability and commitment to excellence make her an invaluable asset in any professional setting.

Career highlights

As an Ecommerce Executive specializing in performance, I have developed deep expertise in Amazon Ads. With the support and guidance from GroupM, I’ve contributed to 26% growth in sales on Amazon for one of my top CPG clients. I thoroughly enjoy optimizing campaigns and driving performance to achieve substantial growth for clients in online marketplace.

Guiding principles

My guiding principles are collaboration and transparency. I believe that “all of us are smarter than any of us.” I also try to maintain open communication with everyone I connect with which helps me build trust and alignment with clients and colleagues.

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