Campaign’s Media Faces to Watch 2025 – Raghad Yaseen, Senior Executive – Performance Marketing, Publicis Global Delivery – Performance Media
Campaign’s Media Faces to Watch 2025 – Raghad Yaseen, Senior Executive – Performance Marketing, Publicis Global Delivery – Performance Media
Age: 26
Nominated by Asim Malik, Business Lead Digital | Performance:
Raghad Yaseen has demonstrated exceptional growth, evolving into a key asset in performance marketing. She leads Search strategy for Sephora under LVMH and has successfully driven Social Performance for Yas Marina Circuit; showcasing her versatility. Her expertise in platform optimization, data-driven strategies and efficiency improvements has enhanced ROAS and campaign effectiveness. She provides actionable insights, aligning media strategies with business KPI’s.
Beyond execution, Raghad is a mentor, guiding junior talent and fostering cross-functional collaboration. With ownership, integrity and a relentless drive to excel; she embodies the leadership qualities of the next generation of digital marketers.
Career highlights
With 5.5+ years of experience in digital marketing, I have built expertise in driving performance across diverse industries, platforms, and markets. I’ve worked in local, Gulf, and international markets, including the U.S., gaining deep insights into consumer behavior. Over the past two years, I’ve been part of the LVMH group, working with Sephora, and the Abu Dhabi Grand Prix – Formula One marketing team, managing high-impact campaigns. These experiences have strengthened my ability to thrive in fast-paced environments, fueling my ambition to drive business growth, lead impactful strategies, and be a part of successful initiatives and campaigns.
Guiding principles
I believe in clarity, transparency, and a continuous growth mindset as the foundation of both personal and professional success. Clear communication fosters trust & commitment to learning ensures continuous improvement. Growth is not just a goal but a mindset, one that pushes me to evolve, innovate, and lead with purpose.
Side hustle
I absolutely love traveling and discovering new destinations, embracing new adventures and capturing moments along the way to keep as lasting memories. Beyond the excitement of exploring, travel also sparks my curiosity from a marketing perspective, seeing how digital ads change based on location, consumer behavior, and market trends.
Go back to main article: Campaign’s Media Faces to Watch 2025
