Campaign’s Media Faces to Watch 2025 – Kateryna Boivan, Media Executive – Integrated Planning, UM MENAT

Campaign’s Media Faces to Watch 2025 – Kateryna Boivan, Media Executive – Integrated Planning, UM MENAT

Age: 25

Nominated by Pooja Chaluvaraju, Associate Director:
Kateryna is a highly passionate and dependable individual who consistently demonstrates a strong work ethic and reliability. Her ability to quickly learn new concepts, coupled with her structured and organized approach, makes her an invaluable asset in supporting global accounts. Kateryna effectively leverages technology to stay ahead of the curve, allowing her to work both smarter and faster. Her efficiency and dedication ensure that tasks are completed to the highest standard, making her an essential part of any team. With Kat on your team, you can always count on her to provide unwavering support and contribute to achieving team goals.

Career highlights

After graduating from university, I have followed my dream career in Dubai. It started with an internship at Havas, where I worked on fascinating accounts—from national telco – du, to Hermes’ luxury. A new adventure began when I came to UM to work on a global airline account – Emirates. The dynamic pace of this account brings new perspectives every single day, turning you into an agile and strategic planner. At UM, I’ve had the privilege of participating in the Young Lynx competition, as well as practiced storytelling skills by presenting key media trends of 2024 across UM EMEA.

Guiding principles

Give your best, but remain true to your own believes: strive for excellence & embrace challenges, but be a person of integrity.

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