Campaign’s Media Faces to Watch 2025 – John Michael Martin, Commerce – Executive, Publicis Media
Campaign’s Media Faces to Watch 2025 – John Michael Martin, Commerce – Executive, Publicis Media
Age: 31
Nominated by Chirag Galundia, Head of Commerce – Publicis Media:
John Michael has been instrumental in leading retail media strategy and growth for P&G as part of the Publicis Commerce team. His deep expertise in retail media—an evolving capability in MENA—has driven impactful outcomes, optimizing investments and shaping commerce success. Working closely with the P&G team, he combines strategic thinking, data-driven insights, and category expertise to navigate this emerging landscape effectively. His ability to translate complex challenges into growth opportunities makes him a valuable asset. I highly recommend John for his dedication, leadership, and expertise in retail media strategy.
Career highlights
I started my career in media at Publicis Groupe within the finance operations vertical, managing media operations for clients in the leisure, recreation, and CPG industries. Driven by a strong desire for growth and a passion for continuously learning about the media landscape, I actively sought opportunities to expand my expertise. With this mindset, a clear goal and plan of action to achieve it, coupled with the invaluable guidance of my mentors and colleagues who generously extended their mastery in their craft, I honed my skills and advanced in my career. Today, in my current capacity, I continue to navigate the evolving landscape, anchored by a dedication to achieving even greater results, always striving for greatness and eager for more.
Guiding principles
Consistency, integrity, and patience serve as my guiding principles in everything I do, that shapes my actions, decisions, and interactions both personally and professionally. These values make up my moral compass, as I believe that consistency fosters trust, integrity cultivates fairness, and patience promotes resilience.
Side hustle
I’m exploring my interest in photography, which provides an ineffable sense of therapeutic fulfillment and the opportunity to look at things from a different lens (literally and figuratively), allowing me to appreciate the nuances that often go unnoticed.
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