Campaign’s Media Faces to Watch 2024 – Syed Akmum, Performance Team Lead, Assembly

Campaign’s Media Faces to Watch 2024: Syed Akmum, Performance Team Lead, Assembly

Age: 29

Nominated by Tayyab Mahmud, Head of Paid Media:
As Performance Team Lead at Assembly, Syed Akmum is distinguished by his data-driven approach and insightful strategies across both search and social media platforms. He consistently guides clients towards success by leveraging data-driven insights to craft innovative and tailored campaigns. Syed’s hands-on expertise and commitment to delivering measurable results showcase his dedication to providing valuable insights to both his clients and his team. In recognition of his impactful contributions, Syed Akmum has been nominated for Campaign Middle East’s Faces to Watch 2024.

Career highlights:
Since joining the agency as a Data Team intern in 2019, I have progressed through the ranks over the past four years. My curiosity and data-driven approach have been key to my growth, eventually leading me to the Performance Team, where I now lead a dynamic group managing key accounts. The progress in this role stems from my curiosity, data-driven approach, and commitment to building strong client relationships, all of which have been key to my advancement within the agency.

Guiding principles:
Strive for excellence in all endeavors, driven by dedication and thorough attention to detail.

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