Campaign’s Media Faces to Watch 2024 – Rohinee Roy, Senior UX/UI Designer, Assembly

Campaign’s Media Faces to Watch 2024: Rohinee Roy, Senior UX/UI Designer, Assembly

Age: 26

Nominated by Zoya Shahid, Director Insights and Innovation:
Rohinee has been instrumental in re-shaping user experience journeys for some of the biggest names in the market, like AL Futtaim Auto and Binghatti. She can take basic designs of a user journey and amplify them with design thinking to create measurable business impact while retaining the aesthetic brand elements that make the experience unique. She has turned around UX designs that were causing leakages to the business to aesthetic designs that give double digit ROI growth, which makes her a unique asset to this region.

Career highlights:
I like to design things that make people’s lives easier. I have been fortunate to work with some amazing brands.

Guiding principles:
No task is small and nothing is impossible

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