Campaign’s Media Faces to Watch 2024 – Robina El Dandachli, Senior Media Executive, Wavemaker

Campaign’s Media Faces to Watch 2024: Robina El Dandachli, Senior Media Executive, Wavemaker

Age: 26

Nominated by Ferne Boaden, Associate Director:
Robina is a standout talent at Wavemaker, with contagious energy and enthusiasm. Robina has an unwavering commitment to excellence and has a great ability to deliver client needs, while maintaining a proactive and creative approach. This nomination is a testament to her passionate personality and a promising future in the industry.

Career highlights:
With an MSc degree and a proven brand marketing track record, I am excited at the milestones I have already taken in my career and to be striving forward at Wavemaker Media Agency, specializing in managing multi-channel campaigns and refining digital advertising. Noteworthy projects include bringing a Rapper to life during Ramadan while advising on media pushes for GenZ, and orchestrating the iconic L’Oreal Paris takeover in Riyadh boulevard with Kendal Jenner. I excel in forging strategic media partnerships and implementing innovative, data-driven marketing methodologies, consistently driving substantial results for clients and business growth. Having experienced both client and agency roles, I possess a comprehensive understanding of the industry, enabling me to navigate the dynamic media landscape while relentlessly pursuing excellence.

Guiding principles:
Collaboration, communication, responsibility, and respect are only some of the few principles I believe must be present in the workforce to contribute efficiently at any assignment. Additionally, communicating positive feedback to one’s peers when deserved and expressing gratitude are essential to in return continue exceeding expectations on all levels.

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