Campaign’s Media Faces to Watch 2024 – Rasha Al Koussa, Senior Ecommerce Executive, GroupM Nexus UAE

Campaign’s Media Faces to Watch 2024: Rasha Al Koussa, Senior Ecommerce Executive, GroupM Nexus UAE

Age: 26

Nominated by Haneen Aburrubb, ECommerce Director:
Rasha has showcased exceptional operational skills and a natural ability to scale projects efficiently. Her rapid progression into managerial positions underscores her ambition and dedication. What truly sets her apart is her infectious energy, genuine excitement for her work, and insatiable eagerness to learn. These qualities, combined, make her a dynamic force poised for great success. Watch out for her as she continues to make waves in the industry.

Career highlights:
As a 26-year-old senior e-commerce executive at Group M Media Agency in the MENA region, I’ve excelled in operational execution and scaling, earning swift promotion to managerial roles. With three years’ experience in the retail media industry, I became skilled at understanding market complexities and crafting effective online commerce strategies.

Guiding principles:
My principles: integrity, innovation, and impact. I prioritize ethical conduct, seek innovative solutions, and aim for meaningful change. These guide my actions as I navigate the commerce and media industry

Side hustle:
Alongside my primary role, I’ve founded and overseen 2 personal brands: Yogiphant, specializing in incense products, and Nabatea, offering premium tea with an associated social media presence & commerce website. These ventures are personally nurtured and have gained traction in the Lebanese market

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