Campaign’s Media Faces to Watch 2024 – Rand El Ghoussaini, Senior Media Executive, Spark Foundry UAE

Campaign’s Media Faces to Watch 2024: Rand El Ghoussaini, Senior Media Executive, Spark Foundry UAE

Age: 27

Nominated by Nasreen Taki, Associate Business Director:
Rand has a remarkable grasp on how to utilize media to gain maximum benefits for her clients.  Her dedication and passion when working on any project resonate through her work and interactions with colleagues and clients alike. She constantly strives to push boundaries through her creativity and is always up for new challenges to foster growth.  Though she is early in her career, Rand has proven to have the potential to become a true leader in this field.

Career highlights:
I’ve been in the media industry since 2019. I started my career at Publicis as a performance executive, handling social media campaign launches, optimizations, & reporting for brands like Red Bull and Kiri. In 2021, I joined Spark Foundry as a senior media executive at LVMH, working on some prestigious luxury brands like Bulgari, Rimowa, and Fendi. Moving into planning exposed me to the full media scene and expanded my expertise into online and offline media, handling client briefs, connecting with partners, developing media strategies, planning campaigns, and measuring campaign success.

Guiding principles:
Love what you do. Passion for my work drives me to excel and inspire. Teamwork makes dreams come true. It is essential to achieving goals, as diverse perspectives and skills complement each other.Learning is a journey. Having the curiosity to learn is vital for my personal and professional development.

Side hustle:
Spending time in nature with friends and family is a wonderful way to disconnect, recharge, and soak up good energy. Whether camping in the desert or lounging on the beach, there is something peaceful and rejuvenating about being in nature, surrounded by its beauty and the company of loved ones.

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