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Campaign’s Media Faces to Watch 2024 – Rami Riman, Senior Programmatic and Social Media Buyer, Publicis Media – Performance Lebanon

Campaign’s Media Faces to Watch 2024: Rami Riman, Senior Programmatic and Social Media Buyer, Publicis Media – Performance Lebanon

Age: 24

Nominated by Violetta Tohme, Programmatic Manager, Publicis Media:
Rami’s eagerness to broaden his knowledge on new topics is truly commendable. His diligent work ethic not only enables him to effectively manage his accounts but also keeps him up-to-date on the latest solutions in the field. Rami’s commitment to excellence is exemplified through his undertaking of multiple case studies accompanied by awards recognizing the outstanding performance of these campaigns. His dedication to staying informed and achieving notable success in his tasks is a testament to his professional commitment to continuous improvement.

Career highlights:
With a background in economics and data analytics, I was able to leverage my data-driven mind to successfully. Manage programmatic and paid social (guaranteed outcomes) campaigns for clients across financial institutions, CPG, travel, luxury, and more. I am proud to have contributed to numerous case studies and awards that showcase exceptional results born from effective strategies and collaborations. My main interest lies in product development, which drove me to be the first to initiate the conversation, develop, and push attention measurement for our Publicis media clients in the region.

Guiding principles:
Fueled by curiosity, clear communication, and consistency, I delved into various verticals to broaden my view and deepen my expertise to understand the bigger picture. Changing the concept of “A jack of all trades is a master of none” to “a jack of all trades and a master of one.”

Side hustle:
I have a family business of 100% natural products, I diversify my trading portfolio, and finally, you can find me anywhere near a tennis, padel, or golf court. I also play Chinese chess and guide high school students in their career and academic paths.

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