Campaign’s Media Faces to Watch 2024 – Rami Maalouf, Senior Performance Manager, EssenceMediacom UAE

Campaign’s Media Faces to Watch 2024: Rami Maalouf, Senior Performance Manager, EssenceMediacom UAE

Age: 30

Nominated by Ala’ Hijazi, Regional Media Director:
Rami is an exceptional, well-rounded performance media talent. He is always on the lookout for solutions that convert clients’ business goals into effective strategic media solutions. He can breakdown complex situations and lay out a step-by-step process to achieve desired results. Hardworking and persistent, as he tackles any challenge with a “can-do” mindset. Passionate about everything data & tech, his ambition for growth fuels his curiosity to expand his horizons into different media disciplines. Eager to learn and always ready to mentor his peers on all performance marketing aspects.

Career highlights:
Throughout my seven years in media, I have been privileged to be a part of many great teams, some of which I’ve had the pleasure of spearheading the growth of and others where I have been a student. Throughout these experiences, I’ve upskilled teams in all aspects of performance media, driven top-tier performance campaigns for a broad portfolio of clients ranging from Automotive to Retail, and drove significant YoY returns for one of the largest sports retailers globally.Change was the one consistent aspect throughout this whole journey, and I am looking forward to many more years of it.

Guiding principles:
“Be knowledgeable enough to teach, but humble enough to know you are always a student.”
“Give 110% to every task you do, no matter how small. What you get out of a task directly reflects how much you put in.”

Side hustle:
I provide startups, small companies & individuals with in-depth trainings across various aspects of performance marketing. Additionally, I consult with them on the best way to manage their marketing budgets to maximize their returns. Outside of marketing, I’m a scuba diver, snowboarder, and drifter.

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