Campaign’s Media Faces to Watch 2024 – Najoua Sarrikhi, Performance Director, Assembly

Campaign’s Media Faces to Watch 2024: Najoua Sarrikhi, Performance Director, Assembly

Age: 29

Nominated by Tayyab Mahmud, Head of Paid Media:
Najoua Sarrikhi, a Performance Director at Assembly, is dedicated to testing and learning, always at the forefront of innovation. She actively explores new approaches and technologies to improve client results. Najoua’s commitment to staying ahead of the curve makes her a leader in the industry, setting new standards of excellence.

Career highlights:
Making a fast track at Assembly, I rose from a Senior Analyst to the youngest Performance Director in the agency within two years. Very glad to have participated in making Assembly the only Agency wining MENA search awards for the best innovative tool that drove immerse success to clients. Gladly leading major clients such as Noon, Chalhoub and Jashanmal. Fueling this passion further, I pursued a Master’s degree in Marketing while excelling as a performance marketer. This commitment to both academic and professional knowledge allows me to lead with a strategic vision all the time.

Guiding principles:
In my career, I’ve found that many can manage but few can truly lead, and I strive to be one of those. My principles are tied in being a good leader who coaches, motivates, strengthens their team, and prioritizing their development.

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