Campaign’s Media Faces to Watch 2024 – Mona ElRouby, Media Manager, UM Egypt

Campaign’s Media Faces to Watch 2024: Mona ElRouby, Media Manager, UM Egypt

Age: 28

Nominated by Sarah Ashor, Media Director:
Mona is one of the great talents we have, she shows great passion and incredible dedication and efforts. Her work and effort go beyond her job description, she is always keen in taking new ventures and explore creative ideas. Mona manages to create opportunities to orchestrate well-integrated campaigns that has an impact. Giving Mona a chance to take part of that scholarship will definitely add value to her skills

Career highlights:
Oversees all aspects of media operations within the team, including planning, execution, and analysis of campaigns across diverse platforms. Professionally manage relationships with clients, media outlets, and handle crisis communications. Utilizing data analytics and evaluating the campaign performance and make informed decisions to optimize audience engagement and achieve organizational goals. Skilled in strategic planning and budget management, ensuring efficient allocation of resources for maximum impact.

Guiding principles:
Prioritizing transparency, integrity, and accuracy in all communications. Upholding ethical standards, respect diverse perspectives, and promote inclusivity. Embracing innovation and adaptability, striving for continuous improvement.

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