Campaign’s Media Faces to Watch 2024 – Mohamad Hammoud, Investment Senior Executive – APEX, Publicis Media – APEX

Campaign’s Media Faces to Watch 2024: Mohamad Hammoud, Investment Senior Executive – APEX, Publicis Media – APEX

Age: 29

Nominated by Farah Salameh, Senior Manager:
Mohamad is a dynamic force in the media industry, driving success through strategic initiatives and unwavering dedication. His instrumental role in increasing billings and revenues for programmatic and now in Apex speaks volume on his ability to educate agency teams with the latest industry offerings. Mohamad’s commitment to excellence is evident in his pursuit of optimal campaign performance through strategic planning and execution, and consistently delivering best-in-class results. In short, his leadership and forward-thinking approach are invaluable in the media landscape.

Career highlights:
Mohamad Started off his career as a Sales Account Manager in a leading FMCG. He then moved to Publicis and joined the programmatic team handling campaigns for the Saudi Market. With his knack for negotiations and building relationships,. Mohamad progressed within Publicis, assuming a role in the investment team. In this capacity, he manages campaigns, prioritizing maximum profitability and consistently delivering outstanding results for all Publicis UAE clients. Notable achievements include significantly boosting ROI for the agency across Programmatic platforms and APEX.

Guiding principles:
Embrace mistakes as stepping stones for growth and innovation. Pursue new experiences, push boundaries, and explore uncharted territories. Each mistake is a lesson learned, paving the way for creativity and progress. Remember: “Anyone who has never made a mistake has never tried anything.”

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