Campaign’s Media Faces to Watch 2024 – Mayline Eid, Senior Media Planner, Spark Foundry UAE

Campaign’s Media Faces to Watch 2024: Mayline Eid, Senior Media Planner, Spark Foundry UAE

Age: 29

Nominated by Javier Bravo, Business Lead:
Mayline stands as a leading example of someone with an unwavering passion for media innovation. Her commitment to pushing boundaries and exploring new avenues in the ever-evolving landscape of media sets her apart. Mayline is not just a strategist; she is a solution-driven individual who thrives on tackling challenges head-on. Her ability to think outside the box and deliver innovative solutions makes her an invaluable asset to any team or project she undertakes. Mayline’s dedication to driving results and her relentless pursuit of excellence truly embody the spirit of a true media innovator.

Career highlights:
As a senior media planner with extensive experience in paid search (SEM) & paid social media, I’ve honed my skills in driving successful 360-degree marketing strategies that consistently exceed client objectives. Currently, my main focus at DCT (my client) is to lead global destination campaigns aimed at promoting Abu Dhabi as a top choice for visitors in 2024. My goal is to ensure smooth campaign optimization and deliver innovative solutions that boost brand visibility and drive business growth. strive to achieve measurable results that align with DCT’s vision and objectives.

Guiding principles:
My guiding principles are innovation, teamwork, and integrity. I believe in encouraging creativity, collaborating effectively, and always acting ethically. These values shape how I tackle challenges and make decisions, aiming for positive results while fostering trust and respect in the workplace.

Side hustle:
Venturing into entrepreneurship, I co-founded and assumed the role of Chief Marketing Officer (CMO) for our sports drinks brand. My foremost objective is team building, assembling a cadre of marketing professionals adept in strategy and execution.

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