Campaign’s Media Faces to Watch 2024 – Mariam Bitar, Executive – Integrated Planning, UM Lebanon

Campaign’s Media Faces to Watch 2024: Mariam Bitar, Executive – Integrated Planning, UM Lebanon

Age: 27

Nominated by Maya Bou Ajram, Media Director:
Mariam is a very bright talent who is not just a fast learner but also has an appetite to learn and grow. She showcases immense accountability in her day to day life both professionally and personally. She is a great example of smart and hard work which is a rare quality to find.

Career highlights:
After pursuing her Master’s degree in Fashion and Luxury Brand Management and Styling, Mariam worked as a brand manager before moving to media. In her 2 years of experience as a media professional, she has worked on key brands like Loreal Middle East and Kenvue (Consumer division and former part of Johnson & Johnson). Having joined the Onevue team in Nov’23, she is currently she is working on Essential health and Self care vertical of Kenvue

Guiding principles:
Do not set limits on what you can do

Side hustle:
Outside of work she is an avid sports person who loves running, boxing, hiking

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