Campaign’s Media Faces to Watch 2024 – Lynn Salha, Media Manager, Starcom UAE

Campaign’s Media Faces to Watch 2024: Lynn Salha, Media Manager, Starcom UAE

Age: 27

Nominated by Eli Gebrael, Associate Business Director:
Lynn is a showstopper on the P&G account. She is hardworking, detailed, diligent, and empathetic. Apart from her role of steering a team of executives handling the laundry and fabric care brands, which are one of the biggest categories within the P&G brands, she has been leading the measurement vertical for P&G, with different projects falling under her flag getting recognized regionally and globally. Lynn’s analytical side has allowed her to be a jack of all trades across different environments and touchpoints, which makes her a valuable asset for the company.

Career highlights:
As a category team lead for P&G, I am currently leading the team handling the media planning, buying, & execution for the laundry care brands, the largest in P&G. I have also been double-hatting as a measurement lead and have successfully created an advanced planning & reporting TV dashboard that both the agency and global client rely on. I am also working on a performance dashboard to enhance and operationalize the Starcom P&G team workflow through a next-generation AI platform. Recently, Starcom has appointed me as their representative on the technical committee responsible for the rollout of People Meter.

Guiding principles:
The feeling of belonging to a safe, supportive, and open team is what gets the most out of team members! Also, the key to success is in the details; always remember that what is given can always be changed to the unconventional.

Side hustle:
I take freelance media consulting jobs for SMEs in Lebanon to help new businesses grow. I also spend my downtimes adventuring, trying new restaurants, and documenting it in my Food & Travel blog.

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