Campaign’s Media Faces to Watch 2024 – Kayssar Yaacoub, Associate Account Director, Quill Communications

Campaign’s Media Faces to Watch 2024: Kayssar Yaacoub, Associate Account Director, Quill Communications

Age: 29

Nominated by Pavishia Nair, COO:
Despite his serious exterior, his work exudes a dynamic energy that reveals a different facet of his capability. He is part of Mohammed Bin Rashid Space Center social media team at Quill, where part of the work is to transform how the Arabic-speaking world engages with space science. His ingenious approach involved coining Arabic terminology for complex space concepts, making the vast universe accessible and understandable. From the UAE’s ambitious Moon mission to its groundbreaking astronaut endeavors, he has been an indispensable member of the team, playing a critical role in each milestone.

Career highlights:
Driven by a deep passion for writing and media, my 8+ year journey has evolved from news editing to shaping social media narratives with Quill Communications. Here, I have led content creation for clients like the Mohammed Bin Rashid Space Centre, Anwar Gargash Diplomatic Academy and Etihad Water and Electricity, among others. A highlight of my career was working on the campaign for the historic longest Arab space mission completed by astronaut H.E. Dr. Sultan AlNeyadi, blending my love for storytelling with the thrill of contributing to monumental national moments.

Guiding principles:
I always look for relevance in the content for my clients. I work on bringing together my journalistic background and the evolving techniques offered by social media platforms to present to the audience both a rich and interactive messaging.

Side hustle:
My side hustle thrives on my passion for reading and watching documentaries, enabling my cultural understanding and fueling my content creation and ideation processes.

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