Campaign’s Media Faces to Watch 2024 – Karen Winola Barboza, Senior Marketing Executive, BackLite Media

Campaign’s Media Faces to Watch 2024: Karen Winola Barboza, Senior Marketing Executive, BackLite Media

Age: 28

Nominated by James Harrison, Chief Operating Officer:
Since joining BackLite Media in 2023, Karen has consistently surpassed expectations as a Senior Marketing Executive. Her innovative approach has elevated our brand visibility, showcasing her creative prowess and strategic insight. Karen seamlessly collaborates with cross-functional teams, bridging gaps between sales, operations, and design for cohesive initiatives. Her adaptability shines through in navigating market dynamics and mentoring junior team members, reflecting her natural leadership qualities. In just 12 months, Karen has proven to be an invaluable asset, driving tangible results.

Career highlights:
As a PR Practitioner, now an OOH Marketing Specialist, I’ve blended my digital marketing, PR, and content expertise to create and execute innovative tactics in the OOH Industry with a unique data-driven approach. Over five years, I’ve spearheaded successful PR and integrated campaigns for top government and eCommerce brands, achieving unparalleled media visibility. At BackLite Media, I’m on a mission to transform how OOH is perceived through partnerships, data-informed tactics, enhancing our sales team’s efficacy and fostering vital relationships with Industry associations and publications

Guiding principles:
I stand by principles of integrity, continuous learning, collaboration, innovation, and customer focus. I strive to maintain honesty, transparency, and fairness in all interactions in the team while seizing opportunities for growth and skill enhancement for all.

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