Campaign’s Media Faces to Watch 2024 – Karen Mallak, Senior Performance Executive, Initiative MENA

Campaign’s Media Faces to Watch 2024: Karen Mallak, Senior Performance Executive, Initiative MENA

Age: 27

Nominated by Jennifer Wartabedian, Digital Director:
Karen has swiftly become an integral asset to our team, demonstrating remarkable value in a brief timeframe. Upon joining our team, her positive contributions were immediately evident. She consistently exhibits eagerness for growth and learning and works very hard to achieve KPIs. Karen is someone who is dedicated, respectful, kind, and always ready to collaborate, which makes her a pleasure to work with.

Career highlights:
As a Senior Performance Executive with over 3 years of experience in digital marketing, I’ve successfully led clients across diverse industries, including SaaS, beauty & fashion, pharmaceuticals, and amusement & leisure. Starting my journey in a startup environment provided me with invaluable exposure to a multitude of digital marketing channels, ultimately steering my focus towards specializing in performance marketing. My expertise lies in crafting data-driven strategies that consistently drive impactful results while maintaining thorough KPI benchmarks. As a constant learner, I’m always see

Guiding principles:
Curiosity ignites our journey. Together, open communication unlocks our collective potential, fuelled by a drive for excellence.

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