Campaign’s Media Faces to Watch 2024 – Imen Abidi, Media Manager, EssenceMediacom UAE

Campaign’s Media Faces to Watch 2024: Imen Abidi, Media Manager, EssenceMediacom UAE

Age: 30

Nominated by Mehak Iftikhar, Associate Director:
Imen is a perfectionist and a consummate professional. Since joining us, she has not only become a valuable team member but also a leader when the situation demands. Her presence has infused the team with a sense of unity, enabling us to exceed expectations and set new standards. Imen’s recent contributions have fostered a more cohesive and comprehensive approach. We admire her personal growth and appreciate how she supports the growth of others.

Career highlights:
Originally from Tunisia, I pursued my marketing and communication passion with a bachelor’s degree followed by a master’s in marketing Intelligence and Strategic Watch. After two years in media and digital agencies in Tunisia, where I managed esteemed clients including Samsung, Monoprix, Geant, Volkswagen, Audi, and Porsche. I ventured to Dubai.  At EssenceMediaCom UAE, I worked on the Mars Wrigley account for over three years before transitioning to manage the Coca-Cola account. Beyond work, I’m a fervent traveler, adrenaline enthusiast, and adventurous spirit, always seeking new experiences.

Guiding principles:
My guiding principles revolve around respect, humanity, dedication and responsibility. I believe in treating others with kindness and fostering genuine connections. With unwavering dedication, I aim to consistently deliver excellence and making a positive impact in all that I do.

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