Campaign’s Media Faces to Watch 2024 – Ilgaz Yakar, Programmatic Executive, Publicis Media – Performance Turkey
Campaign’s Media Faces to Watch 2024: Ilgaz Yakar, Programmatic Executive, Publicis Media – Performance Turkey
Age: 26
Nominated by Violetta Tohme, Programmatic Manager – Publicis Media:
Ilgaz has shown outstanding contributions to the LVMH programmatic team. Her rapid learning capabilities have positioned her as a standout performer in developing strategic initiatives, flawless execution, and conducting insightful reporting. She has contributed to pioneering campaigns, marking a significant milestone as the first of their kind in the region. Her exceptional skills have been instrumental in fostering strong partnerships with both internal and external stakeholders. Ilgaz undeniably stands out as a rising star in the media space.
Career highlights:
I hold a Master of Arts in Communication Management from the University of Pompeu Fabra, Barcelona, complemented by a bachelor’s degree in psychology from Bilkent University, Turkey. Specializing in audience trends, digital media, communication planning, and more during my master’s, I gained practical experience as a social media manager at an ed tech startup. Currently in my role in Publicis Media, as a Performance Marketing Executive, I oversee programmatic strategic best practices, guiding the planning, execution, and analysis of campaigns for the diverse clients of Publicis Media.
Guiding principles:
I approach my work with a unique blend of analytical depth and strategic communication skills. Prioritizing data-driven precision, I optimize strategies with holistic communication, merging digital channels and public relations. Adaptability and innovation are crucial in our dynamic landscape.
Side hustle:
Diversifying my skills beyond my main role, my side hustle involves freelance content creation and social media consulting. Leveraging my expertise in communication and marketing, I contribute to projects, helping businesses enhance their online presence and engagement strategies.
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