Campaign’s Media Faces to Watch 2024 – Donna Maged, Senior Integrated Media Planner, UM Egypt

Campaign’s Media Faces to Watch 2024: Donna Maged, Senior Integrated Media Planner, UM Egypt

Age: 28

Nominated by Aya Moneb, Deputy General Manager:
Donna is a hard worker that has been working for the last three years on Egypt Tourism, one of the biggest accounts in Egypt. She has managed to do amazing achievements and to produce award winning campaigns that has generated great results for the tourism sector in Egypt

Career highlights:
Specialized in planning & media optimization, to drive the brands media integration between digital and mainstream media, leading into better media positioning and elevating their media awareness. Donna started her career back in 2021 working on Exxon Mobil and Egyptian Tourism Authority and is currently the senior planner on ETA. She’s strategized and launched campaign across various markets from Egypt to Russia.

Guiding principles:
She’s hard working, and continuously learning and adapting. She strives for efficiency and success, and always aims to break glass ceilings.

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