Campaign’s Media Faces to Watch 2024 – Aya Maria Wakim, Publicis Media – Performance UAE, Publicis Media – Performance UAE

Campaign’s Media Faces to Watch 2024: Aya Maria Wakim, Publicis Media – Performance UAE, Publicis Media – Performance UAE

Age: 24

Nominated by Abhishek Hunderkari, Programmatic Manager:
With a passion for new trends and technologies, Aya exhibits a unique skill of identifying business opportunities and driving growth in the realm of programmatic advertising. Her drive to achieve goals coupled by her vision for ensuring a purist data-driven approach towards operating campaigns has helped her, far exceed the client expectations. She possesses the rare combination of understanding business and technology within AdTech and has created incremental opportunities. I would very highly recommend Aya as a nominee.

Career highlights:
I started my career in media over 2 years ago, with a lot of hard work I was ranked among the top 20% performers in the Groupe in 2023 in addition to being the top learner. I love sharing my knowledge and expertise by facilitating many training sessions for both colleagues and new team members, knowing that I was contributing to their growth and success. One of the highlights of my year was playing a pivotal role in delivering a programmatic bootcamp agency-wide. It was incredibly rewarding to see how my leadership and expertise made a difference in the field and within the agency as a whole.

Guiding principles:
I prioritize accountability by taking ownership of my responsibilities and actions. I believe in the power of collaboration, valuing diverse perspectives to achieve shared goals. Continual innovation drives me to seek creative solutions and push boundaries for constant improvement.

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