Campaign’s Media Faces to Watch 2024 – Aya El Sabbagh, Media Manager, Spark Foundry KSA
Campaign’s Media Faces to Watch 2024: Aya El Sabbagh, Media Manager, Spark Foundry KSA
Age: 27
Nominated by Imran Khalid, Business Director:
Aya has consistently proven herself as the superstar of our team. She has seamlessly transitioned from traditional media to implementing adtech and martech solutions, demonstrating exceptional ability to keep pace with rapid market transformations. Her forward-thinking approach has accelerated her client’s adaptability to new technologies, driving unparalleled success in a competitive industry. Her strategic mindset, coupled with deep understanding of the media landscape, has enabled her to deliver solutions that consistently exceed expectations. Aya’s efforts have driven her client’s growth a
Career highlights:
Meet Aya, the dynamic manager whose journey from a young assistant in her aunt’s shop to a seasoned professional in the advertising world is nothing short of inspiring. Starting at Saatchi, she seamlessly transitioned from a traditional to a hybrid planner with a specialization in digital marketing. Her tenure at Publicis further honed her expertise, as she worked for European markets while pursuing her MBA. Now in KSA, Aya continues to excel, passionately supporting client growth while expertly utilizing innovative media and tech solutions, and recently won an accolade at Dubai Lynx 2024.
Guiding principles:
Aya’s work ethic is rooted in two core principles: fostering collaborative relationships with clients to ensure mutual success and a dedication to storytelling, employing strategic methods to deliver impactful campaigns that effectively convey her clients’ stories.
Side hustle:
Aya is a vibrant media enthusiast who brings energy both on and off the court! Witness her journey from advertising to Padel coaching, where strategy meets sweat. With a childhood passion for fitness, she immediately embraced Padel and is now on the path to becoming a certified coach.
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