Campaign’s Media Faces to Watch 2024 – Assaad Chehab, Senior Integrated Media Planner, Spark Foundry UAE

Campaign’s Media Faces to Watch 2024: Assaad Chehab, Senior Integrated Media Planner, Spark Foundry UAE

Age: 29

Nominated by Hera Albarian, Senior Manager – Media:
Within his 4 months at Spark Foundry, Assaad’s exceptional analytical skills and curiosity to push boundaries have shone through in his work. He is always eager to jump on any project with enthusiasm and a thirst for learning and exploration. Assaad is consistently willing to lend a helping hand to others, going above and beyond his job description. This makes him a rising talent within our group, and it’s a pleasure to have him as part of the team.

Career highlights:
Leveraging over four years of retail experience in buying, e-commerce, forecasting, and training, I transitioned to the media industry in 2021. It began as an executive at Carat-Dentsu, where I managed media campaigns for prominent automotive brands like GM, Honda, Chery, and Lotus. In 2022, I seized an opportunity at UM MENA, working on brands from Reckitt, including Durex, Harpic, Finish, and Vanish. Currently, I thrive as a Senior Integrated Media Planner at Spark Foundry, crafting media strategies for Majid Al Futtaim’s powerhouse brands like Carrefour, SHARE app, and their shopping malls.

Guiding principles:
 I thrive on honesty, open communication, and genuine teamwork. I believe in a shared purpose, where individual success fuels collective impact. Together, we rise.

Side hustle:
 Dedication demands balance.  I prioritize self-care by making time for physical activity, mental health, and social connections, even with a demanding career.

Go Back to main article: Campaign’s Media Faces to Watch 2024