Campaign’s Media Faces to Watch 2024 – Amjad Al Rashed, Performance Marketing Manager, Assembly

Campaign’s Media Faces to Watch 2024: Amjad Al Rashed, Performance Marketing Manager, Assembly

Age: 31

Nominated by Naguib Toihiri, Country Director KSA:
Amjad Al Rashed has invested herself with great professionalism in all the missions entrusted to her. Curious, responsible, very involved and naturally endowed with a critical and synthetic spirit, Amjad is a driving force who loves challenges and getting involved in new projects. She maintains a professional approach to every task, creating an inviting and positive environment for her team. Her developed ability of understanding the needs of clients and commitment to exceeding expectations allows her to execute well-thought-out plans. Amjad Al Rashed’s nomination for Campaign Middle East’s Faces to Watch 2024 only solidifies her continuous efforts and determined personality.

Career highlights:
With over 4 years of diverse expertise, I’ve led digital marketing efforts ranging from pioneering startups to spearheading the first Saudi EV brand in the kingdom. Specializing in developing, implementing, and optimizing campaigns across multiple platforms, I’ve consistently driven brand awareness and exposure through strategic planning and execution.

Guiding principles:
 My guiding principles are rooted in agility, allowing me to swiftly adapt to the dynamic digital landscape. I hold an unwavering commitment to maintaining quality standards in all endeavors. Moreover, I embrace a continuous learning mindset, recognizing that growth is a perpetual journey.

Side hustle:
 By leveraging my marketing expertise and graphic design background, I’ve been supporting small businesses across various sectors in their journey towards growth and success by enhancing the overall digital presence.

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