Campaign’s Media Faces to Watch 2024 – Amanda Ossama, Media Planning Executive, UM Egypt

Campaign’s Media Faces to Watch 2024: Amanda Ossama, Media Planning Executive, UM Egypt

Age: 25

Nominated by Sally Shaaban, Senior Business Partner:
“Since joining UM Egypt, Amanda has consistently exhibited rapid acumen in media matters and has displayed an unparalleled level of compassion. Her meticulous attention to detail consistently impresses her managers as she excels in all assigned tasks.”-Sally Shaaban.

Career highlights:
I’m Amanda, a Media Planning Executive at Universal Media Agency.  With a passion for precision and an eye for innovation, I have been handling Orange Egypt for Telecommunications for the past year and half. I have honed my craft amidst the evolving media ecosystem, blending art and science to craft campaigns that resonate. From brainstorming sessions that crackle with creativity to meticulously analyzing data insights, allocating budgets, identifying the target audience, determining the best media outlet mix, following digital & offline trends, & evaluating the success of various media strategies, I thrive in the dynamic dance of strategy and execution.

Guiding principles:
A keen understanding of emerging trends. Prioritizing audience understanding and market insights. Embracing flexibility and adaptability in dynamic landscapes. Cultivating creativity and innovation in every plan. These are the principles that drive me toward impactful campaigns.

Side hustle:
Outside the realm of media planning, my passion for exploring new experiences takes center stage. My side hustle revolves around curating memorable outings, from organizing themed events to leading guided tours of hidden gems. My love for going out is a platform for fostering connections and creating unforgettable moments.

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